Lateral Thinking TrainingLateral Thinking training breaks the constraints of traditional thinking

Details for your Lateral Thinking training.

Duration: 2-day course

Course size: Maximum 15 participants

Price: £845 + VAT

In-house courses from as little as £430 + VAT per person.


Listen to BBC Radio 4’s Stephen Smith explore the 50th Anniversary of Dr de Bono’s Lateral Thinking.

The broadcast features us de Bono’s first European Distributor The Holst Group, senior de Bono trainer Peter Lewis and our client the famous advertising agency Ogilvy and Mather UK.

Fifty years ago, Edward de Bono coined the term “lateral thinking”. From Blair to Branson, the Eurythmics to Gorbachev, de Bono’s influence has been impressive. Stephen dons his lateral thinking cap to ask how this concept has become a by-word for creativity.


Who should attend a Lateral Thinking training course?

Lateral Thinking training is strategic in how it approaches thinking and creativity. This course is best suited to people who truly value putting in the effort necessary to get results. Lateral Thinking training fits well within an innovation programme, as participants learn to refine ideas to a point where they are ready to be handed over to the project manager or person/team responsible for implementation.

“If you haven’t heard of Edward de Bono or of Lateral Thinking,
perhaps you have been too busy thinking in conventional ways.” 
Forbes Magazine

Course objectives:

  • Increase the number and quality of new ideas generated.
  • Constructively challenge current thinking.
  • Frame thinking for effective outcomes.
  • Understand how true creativity works.
  • Learn how to assess and refine your thinking for innovative outcomes.

You will learn:

Alternatives: Use concepts as a breeding ground for new ideas. Look beyond the obvious alternatives.

Focus: When and how to change the focus of your thinking. You will learn the discipline of defining your focus and sticking to it.

Challenge: Break free from the limits of traditional thinking. With Challenge, we act as though the present way of doing things is not necessarily the best.

Random Entry: Use unconnected input to open up new lines of thinking.

Provocation and Movement: Generate provocative statements. Use them to build new ideas. (Covered in a 2-day course only.)

Harvesting: Capture your creative output. This is about harvesting the potential in your ideas pool. Normally, we only take note of the specific ideas which seem practical and have obvious value. This might be good for quick wins, but it rarely produces truly different outcomes.

Treatment of Ideas: How to develop ideas and shape them.

Course requirements:

There are no requirements for your Lateral Thinking training. Your facilitator will ask you if you have any specific topics you would like to work on. Participants tell us that the learning is richer when working on subjects they can relate to. You might want to think about this before the day of your course.

What to expect:

Every participant attending Lateral Thinking training receives a workbook full of tips and templates for easy study. Key learning points are summarised in each section. Every participant will also receive post-course email tips to support them on the job. A fully de Bono Certified Trainer will host your course.

Additional information:

Feedback for Lateral Thinking


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