Edward de Bono’s Lateral Thinking

What is Lateral Thinking?
Creativity, on demand! Lateral Thinking teaches tools to un-tap the creativity potential in everybody.  These creativity techniques help individuals and teams generate new, unexpected and unique ideas.

Creative thinking is not a talent; it is a skill that can be learned.  Lateral Thinking will teach you how to think creatively, turn problems into opportunities, find alternative solutions, dramatically increase your number of new and practical ideas, and spark your creativity on demand.

In the face of fast-changing trends, fierce competition and the need to work miracles, despite tight budgets, better quality and service are not enough. Creativity and innovation are the only engines that will drive lasting success.

Instead of linear or vertical thinking, which relies solely on logic, Lateral Thinking is a deliberate, systematic process of using your ability to think in a different way.  These proven methods make insight, creativity, and innovation happen.

Why have others attended Lateral Thinking?

• To generate more ideas
• To solve problems using Dr Edward de Bono’s creativity tools
• To look at things in a different way
• To learn quick and effective creativity tools

Learning outcomes:

• Shatter the myths around creative thinking
• Develop your own creative hit list.
• Spark new ideas using random input and entry.
• Use provocative questions to challenge current thinking.
• Challenge your organisation's current thinking constructively and productively
• Maximise the ideas you capture from creative thinking.
• Be creative on demand.

What others have said:
“Using the de Bono techniques we have generated more ideas in two days than we had done in the previous six months.” Channel 4 Television

"You can do no better than to attend a de Bono seminar." Tom Peters

The productivity and quality of ideas and actions generated by this technique has been nothing short of phenomenal.” Du Pont

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More information 

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