Lateral Thinking

Lateral Thinking

Dr. Edward de Bono divides thinking into two methods. He calls one “vertical thinking,” which uses the processes of logic–the traditional, historical method. He calls the other “lateral thinking,” which involves disrupting an apparent thinking sequence and arriving at the solution from another angle.

Developing breakthrough ideas does not have to be the result of luck or a shotgun effort. Dr. de Bono’s proven Lateral Thinking methods provide a deliberate, systematic process that will result in innovative thinking.

Creative thinking is not a talent; it’s a skill that can be learned. It empowers people by adding strength to their natural abilities, which improves creativity and innovation, which leads to increased productivity and profit. Today, better quality and better service are essential, but they are not enough. Creativity and innovation are the only engines that will drive lasting, global success.

Workshop Overview

Duration: 1 day or 2 day

This course is 1 day in duration Every participant receives a full workshop manual containing a synopsis of the Lateral Thinking formats for easy study. Key learning points are summarised in each section. Every participant will receive weekly tips via email for easier implementation plus the option to receive Dr de Bono’s Regular Message.

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Workshop Objectives:

• Dramatically increase the number of new ideas generated
• Produce breakthrough ideas
• Constructively challenge current thinking
• Bring creative thinking into sharper focus
• Spark creative thinking by using random words and objects
• Build an open, creative environment
• Understand how true creativity works

You will learn:

Lateral Thinking Techniques

Alternatives: How to use concepts as a breeding ground for new ideas. Sometimes we do not look beyond the obvious alternatives.

Focus: When and how to change the focus of your thinking. You will learn the discipline of defining your focus and sticking to it.

Challenge: Breaking free from the limits of traditional thinking. With challenges, we act as though the present way of doing things is not necessarily the best.

Random Entry: Using unconnected input to open up new lines of thinking.

Provocation and Movement: Generating provocative statements and using them to build new ideas. (Two-day workshop only)

Harvesting: Capturing your creative output. At the end of a creative-thinking session, we normally only take note of the specific ideas that seem practical and have obvious value.

Treatment of Ideas: How to develop ideas and shape them to fit an organization or situation.