Create

Professor David Perkins (Harvard University) states research that says “90% of bad decisions are errors of perception, not logic.” Focus is critical – even NASA found out the hard way when spending $m’s developing a pen to write in zero gravity. The Russians used a pencil.

The difference is Focus– NASA was looking for ‘A pen to write in zero gravity’. The Russians, ‘A writing implement to write in zero gravity’. Small difference, very different outcome.

 

Most people say that their best Ideas come to them in the bath, in the car or out walking.. Wouldn’t it be nice to choose when to have your best Ideas?

Many myths surround the generation of new and unique Ideas. Some organisations think they have to hire creative people. Some think that if you sit on bean-bags and take off your shoes, Ideas will come flooding in. The reality is that you can learn how to generate Ideas. Just like learning to play the guitar or golf, creativity is a skill you can learn, develop and improve.

The Innovator’s Toolkit uses Dr Edward de Bono’s Lateral Thinking tools and techniques – the original and still the best way to develop new and unexpected Ideas.

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