One of the big problems with a recession is the ‘doom and gloom’ talk brought on by the media’s persistent need to link every news story to the downturn.
One of my favourites recently was how David Beckham was ‘feeling the effects of the credit crunch’ because his Gillette endorsement contract hadn’t been renewed. It had nothing to do with the downturn, his contract wasn’t renewed – like many celebrities every year.
One of the big challenges is to shift peoples perceptions to a more positive outlook to help the nation get back on its feet. Maybe we could approach Sky News and the BBC to help them shift their reporting angle…
Have you had any success shifting a negative group’s perception? Leave a comment below…